About Us

Born and raised in South Florida, Tony Abrams has made New York City his home for the last 20+ years. After graduating from Fordham University in 2001, Abrams immediately joined the fast-paced world of entertainment production, working for hit shows such as The West Wing, and Sex and the City.

After three years in entertainment production Tony decided to apply his skills to a new and evolving industry; Lifestyle Production.

In early 2007, Tony established Four Hundred, an exclusive, members-only Lifestyle Management Firm. Staffed by Lifestyle Tastemasters, Four Hundred provides its members with the seamless acquisition and execution of their client's needs and desires.

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A leader in service and hospitality, Skie Ocasio has been building and leading concierge service teams for lifestyle providers worldwide for over a decade.

Skie has led teams at Four Hundred, Luxury Attaché and Quintessentially. He successfully launched numerous corporate affiliations with financial institutions and luxury brands while managing and building a European brand in the US. He brings to the table a variety of skills including: strategic thinking with an entrepreneurial air; management; contract negotiation; business development; budgeting; hospitality and service; entertainment; and food and beverage. Strong people-management skills with an emphasis on teamwork. Impressive network due to strong and trusted relationship skills.

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Originally from outside Phoenix, Anthony studied at Emerson College before relocating full-time to Brooklyn. He’s specialized in content strategy and design for more than a decade with organizations both big and small. From designing for a comedy theatre… to managing digital marketing for the luxury lifestyle management firm Four Hundred… to leading the social media strategy for the Mayor’s Office of the City of New York, his attention to detail and natural affinity to think through complex problems and find simple solutions makes him a valuable asset to any organization.

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Tony oversees the operations of both Four Hundred and Four Hundred by Design as well as growing the travel side of the business.

Originally from Manchester, England, Tony has worked in several verticals within hospitality, travel and tourism including restaurants, private beach clubs, travel agencies and consortia. Prior to Four Hundred, Tony was a consultant for Virtuoso responsible for developing the travel agency program in Europe, Middle East and Africa, and COO of ProTravel, building the company to over 1,000 employees in 22 locations.

Avery Rains is a graphic designer and digital marketer with experience across retail, sports, and luxury lifestyle brands. A graduate of Auburn University with a degree in Graphic Design, she specializes in social media strategy, content creation, branding, and digital marketing.At Four Hundred, Avery leads social media and marketing initiatives, creating compelling campaigns that showcase luxury travel, hospitality, and lifestyle experiences. She combines creative storytelling with strategic thinking to build engaging brand experiences and meaningful audience connections.